NTU MUSIC SOCIETY

Brief:

Rebranding  the Nottingham Trent University's Student Music society in order to appeal to a wider audience of students. 

Audience:

18 to 25 year old Nottingham Trent University students who want to engage with fellow students who play, enjoy or are interested in music. 

Challenge:

The society found it difficult to connect with a variety of music enthusiasts. I re-created the identity to incorporate a more dynamic visual association with various aspects of music through icons. But also provided a core visual theme (sound waves) and colour, making it easy to identity the society. This resulted in more engagement and higher reach with students. 

Solution:

the

Results:

the

Skills:

Brand Design, Digital Design, Print Design, Motion Graphics

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Brand Identity Pitch

The society found it difficult to connect with a variety of music enthusiasts. I re-created the identity to incorporate a more dynamic visual association with various aspects of music through icons. But also provided a core visual theme (sound waves) and colour, making it easy to identity the society. This resulted in more engagement and higher reach with students. 

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Dynamic Logo

The society found it difficult to connect with a variety of music enthusiasts. I re-created the identity to incorporate a more dynamic visual association with various aspects of music through icons. But also provided a core visual theme (sound waves) and colour, making it easy to identity the society. This resulted in more engagement and higher reach with students. 

Brand Icons

The society found it difficult to connect with a variety of music enthusiasts. I re-created the identity to incorporate a more dynamic visual association with various aspects of music through icons. But also provided a core visual theme (sound waves) and colour, making it easy to identity the society. This resulted in more engagement and higher reach with students. 

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