How does a student music society makes waves amongst freshers?

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Brief:

Rebranding the Nottingham Trent University's Student Music society in order to appeal to a wider audience of students and gain more members. 

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Audience:

18 to 25 year old Nottingham Trent University students who want to engage with fellow students who play, enjoy or are interested in music. 

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Challenge:

The society found it difficult to connect with a variety of music enthusiasts. Their original branding seemed to only attract experienced guitarists. When I asked students how they felt about the original branding it seemed that it conveyed the idea that it was aimed at professional musicians or guitarist.

 

Solution:

Music is an endless landscape of genre, flavour and styles. This is why I believed the key strategy was to create a dynamic brand identity that could speak to various young music enthusiasts. ​

 

Results:

The NTU Music society signed up over 200 students during the student fair, which was a 75% increase from the previous year. Plus the members who signed up all had diverse interest and experience with music which enriched the Music Society social events.

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Skills:

Brand Design, Digital Design, Print Design, Motion Graphics