Brand Identity – Trippie Campers: Luxury Off-Grid Van Rentals

Trippie Campers is all about adventure without limits—your adventure, your way. Working closely with founder Leonie Malone, I helped transform her bold vision into a vibrant, psychedelic-inspired brand identity that celebrates freedom, comfort, and alternative living.

Leonie wanted to create more than just a van rental service—she wanted to offer a lifestyle. Something joyful, colourful, and unapologetically unique. As a freelance psychedelic illustrator and brand designer, I knew this project was the perfect playground for my trippy, 70s-inspired aesthetic.

We kicked off with a deep dive into the brand’s ethos: roaming wild, living free, and doing it all in style. I developed a bold visual system full of sun-drenched gradients, dreamy colour palettes, fluid patterns, and custom illustrations, paired with free-spirited typography that echoes the rhythm of the open road.

Using Adobe Illustrator, Photoshop, and InDesign, I created a full identity suite including the logo, vehicle decals, digital assets, and brand touchpoints—each infused with the soul of wanderlust and the spirit of counterculture. The result? A brand that not only turns heads on the road, but connects with a growing community of travellers who crave comfort, colour, and conscious exploration.

Results & Impact
Developed a psychedelic-inspired brand identity rooted in freedom, alternative culture, and adventure

Brought Leonie Malone’s vision to life through bespoke illustration and soulful design elements

Created an eye-catching brand experience across digital and physical platforms—from logo to van visuals

Strengthened Trippie Campers’ positioning as a luxury van rental brand for stylish, off-grid getaways across the UK

Helped establish a joyful, memorable identity that feels just as free as the roads her customers travel

With Trippie Campers, we didn’t just design a brand—we built a vibe. A celebration of colour, comfort, and the road less travelled.