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Brand Identity Design | Concept pitch |

Motion Graphics | 2018

I was tasked with creating a brand identity concept for the sport 'Under Water Hockey' and pitching it to the the Institute of Swimming team.

Under water hockey, a game developed in 1954 to improve SCUBA divers' skills. Now it's played over 80 countries in the world. 

The game is played with 8 members in one team who have to score by using a heavy hockey puck. This inspired the logo which is formed of 8 individual hockey sticks and one puck. 

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