UNDER WATER HOCKEY
Brand Identity Design | Concept pitch |
Motion Graphics | 2018
I was tasked with creating a brand identity concept for the sport 'Under Water Hockey' and pitching it to the the Institute of Swimming team.
Under water hockey, a game developed in 1954 to improve SCUBA divers' skills. Now it's played over 80 countries in the world.
The game is played with 8 members in one team who have to score by using a heavy hockey puck. This inspired the logo which is formed of 8 individual hockey sticks and one puck.