NTU MUSIC SOCIETY
How does a student music society makes waves amongst freshers?
Brief:
Rebranding the Nottingham Trent University's Student Music society in order to appeal to a wider audience of students and gain more members.
Audience:
18 to 25 year old Nottingham Trent University students who want to engage with fellow students who play, enjoy or are interested in music.
Challenge:
The society found it difficult to connect with a variety of music enthusiasts. Their original branding seemed to only attract experienced guitarists. When I asked students how they felt about the original branding it seemed that it conveyed the idea that it was aimed at professional musicians or guitarist.
Solution:
Music is an endless landscape of genre, flavour and styles. This is why I believed the key strategy was to create a dynamic brand identity that could speak to various young music enthusiasts.
Results:
The NTU Music society signed up over 200 students during the student fair, which was a 75% increase from the previous year. Plus the members who signed up all had diverse interest and experience with music which enriched the Music Society social events.
Skills:
Brand Design, Digital Design, Print Design, Motion Graphics
Brand Direction:
The society found it difficult to connect with a variety of music enthusiasts. I re-created the identity to incorporate a more dynamic visual association with various aspects of music through icons. But also provided a core visual theme (sound waves) and colour, making it easy to identity the society. This resulted in more engagement and higher reach with students.
Dynamic Logo
The society found it difficult to connect with a variety of music enthusiasts. I re-created the identity to incorporate a more dynamic visual association with various aspects of music through icons. But also provided a core visual theme (sound waves) and colour, making it easy to identity the society. This resulted in more engagement and higher reach with students.
Brand Icons
The society found it difficult to connect with a variety of music enthusiasts. I re-created the identity to incorporate a more dynamic visual association with various aspects of music through icons. But also provided a core visual theme (sound waves) and colour, making it easy to identity the society. This resulted in more engagement and higher reach with students.
